Coles AFL School Ambassador Program

The Coles AFL School Ambassador (AFLSA) program aims to resource, recognise, motivate and reward teachers who strongly promote the game of Australian football in their school and their community.


The main expectations of a Coles AFL School Ambassador include:

  • Provide a point of contact for the distribution of information to teachers, parents and school children
  • Assist in the distribution of resources to teachers and sports PE coordinators ensuring schools have the required equipment to complete an AFL program
  • Implement AFL education packages in schools and professionally develop staff where necessary
  • Assist the AFL in the promotion of AFL competitions within the school and in local community groups
  • Ensure the school is participating in all football programs available
  • Liaise with other Ambassadors if possible to develop a competition based program within their school sporting region
  • Promotion of football programs in media/school newsletter
  • To be a positive role model
  • Liaise where possible with local Auskick centres and Junior Football clubs to promote student participation.
  • Liaise with local Junior Club and or local Auskick coordinator to assist with the promotion of Australian Football within the local community. 
Code of Conduct

The Code of Conduct has been developed for all teachers who are appointed as an Coles AFL School Ambassador. It identifies a set of points which describes the professional conduct, personal conduct and professional competence expected of an Coles AFL School Ambassador (AFLSA) when either teaching or coaching an AFL (Australian Football) team.  It is based on the values of integrity, respect and responsibility.

An Coles AFL School Ambassador will:
  • Provide opportunities for all students to learn
  • Treat students with courtesy and dignity
  • Maintain a standard of behaviour and conduct in the best interest of the code and students in your care
  • Abide by and teach the AFL Laws of the Game and or the respective rules of the Schools AFL (Australian Football) association
  • Stress safety: ensure that equipment and facilities are safe and appropriate for age and ability levels
  • Consider maturity levels: match up practice schedules, activities and degree of competition
  • Develop team respect: for opponents as well as for the judgment of officials and opposing coaches
  • Recognise the importance of injury: seek and follow the parent’s and or physician's advice concerning injured players
  • Keep informed: with sound principles of teaching, coaching and skill development, and development of children/youth
  • Teach sporting behaviour: create opportunities to teach appropriate sports behaviour as well as basic skills
  • Teach fair play: help students understand the responsibilities and implications of their freedom to choose between fair and unfair play
  • Be reasonable in their demands: consider young players' time, energy and enthusiasm levels
  • Acknowledge that by wearing AFL School Ambassador apparel you are representing the AFL Industry
To assist teachers to carry out their role the AFL provides the following:
  • Polo top or rain jacket
  • AFL Skills Guide DVD
  • Access to free Curriculum resources and Professional Development
  • Access to AFL Schools Grants
  • Access to Footy tipping poster and cards

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